10-14-2024, 10:57 AM
Several recent tourism ad campaigns stand out due to their creativity and success. Iceland’s "The Icelandverse" ad, a parody of the Metaverse, gained worldwide attention by showcasing the country’s natural beauty humorously. Similarly, New Zealand’s "Do Something New, New Zealand" encouraged domestic travel during the pandemic, combining adventure and local culture to inspire citizens to explore their own country.
![[Image: Online-Travel-Tourism-Advertising-7-Search-PPC.png]](https://i.ibb.co/mNX1Bgz/Online-Travel-Tourism-Advertising-7-Search-PPC.png)
The campaign used social media and influencers to amplify its reach. Australia’s "Matesong" campaign, a collaboration with singer Kylie Minogue, targeted UK travelers by promoting Australia's warmth and friendliness, appealing to cultural ties. Thailand’s "The More You Stay, The Less You Pay" focused on value-driven tourism, offering incentives for long-term stays, which resonated with travelers seeking extended vacations post-pandemic.
The campaign used social media and influencers to amplify its reach. Australia’s "Matesong" campaign, a collaboration with singer Kylie Minogue, targeted UK travelers by promoting Australia's warmth and friendliness, appealing to cultural ties. Thailand’s "The More You Stay, The Less You Pay" focused on value-driven tourism, offering incentives for long-term stays, which resonated with travelers seeking extended vacations post-pandemic.