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How do sports betting affiliates make money? - Printable Version

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How do sports betting affiliates make money? - lillysynder - 01-20-2025

Sports betting affiliates make money primarily through commission structures set by the betting operators they partner with. Here’s a breakdown of how this process works.

Commission Models

Revenue Share: This is the most common model where affiliates earn a percentage of the net revenue generated from the players they refer. Commissions can range from 5% to 50%, depending on the affiliate program and the activity of the referred players. This model incentivizes affiliates to attract high-quality traffic, as their earnings are directly linked to the performance of their referrals.

Cost Per Acquisition (CPA): In this model, affiliates receive a one-time payment for each new customer who signs up and meets certain criteria, such as making a deposit. This approach provides immediate financial rewards for affiliates, making it appealing for those who prefer quick returns.

Hybrid Models: Some programs offer a combination of revenue share and CPA, allowing affiliates to benefit from both immediate payouts and ongoing earnings based on player activity. This flexibility can be advantageous for affiliates looking to maximize their income potential.

Promotion Strategies
Affiliates utilize various marketing strategies to drive traffic to betting platforms, including.
Content Marketing: Creating informative articles, guides, and reviews related to sports betting.
Social Media: Engaging audiences through posts and advertisements on platforms like Facebook and Instagram.
Email Marketing: Sending newsletters with betting tips and promotions to subscribers.